That's a bit ironic, since the original transition announcement cited "occasional confusion and inefficiencies related to having two separate identities under which everything falls-Blizzard and. Months after pulling the trigger on the new name, the companies behind it are still unwilling to give up the old name for fear of confusing people. On the other hand, this one time "exception" highlights just how badly Blizzard's rebranding effort for has gone. Using the name immediately links Destiny 2 to a long history of multiplayer Blizzard titles, while talking about the Blizzard Launcher would likely just link a lot of readers to Google to figure out what the hell they were talking about. ![]() The name has been well-known among PC gamers since it launched alongside the original Diablo in 1996. "We made an exception for this announcement."įurther Reading Destiny 2 gameplay debuts, will land on PC exclusively through On the one hand, we can understand why both Activision and Blizzard would want to revert to the branding for such a major announcement. "It's still Blizzard Launcher," the rep told Polygon. Polygon noticed this discrepancy too and got a Blizzard representative to give a short, vague statement as to the confusion. Blizzard seemed to ignore its own branding standards too: an official news post headlined " Destiny 2 Coming to !" uses the branding four times in the body text but doesn't mention the "Blizzard Launcher" or "Blizzard app" or anything similar even once. The app also has curated news about Blizzard games, events, merchandise, and more - so you never miss out on whats new at Blizzard. Shop for games & goodies Shop the latest games and expansions, or grab digital gifts for your friends. You can delete your login information in the settings and then log out, log back in selecting your region. This is selected with you first log into the app. It was logging me into the Americas when it should of been Asias. ![]() So it was a bit confusing last week when Activision used the name repeatedly in announcing that Destiny 2 was coming to Blizzard's online platform on the PC. Download for Windows Also available for Mac and mobile Key features All your games in one place Play for free Get access to games like Overwatch 2, Call of Duty: Warzone 2.0, and free trials for many other titles. When I was logging in, I was in the wrong region on. And it has been two months since the Launcher was replaced with the identical "Blizzard Launcher" app (aka, the "Blizzard Desktop app") that now powers everything from World of Warcraft to Heroes of the Storm. If you experience issues while downloading or installing the game through the App, visit our Installation Troubleshooting article.Further Reading ’s name is changing-just in time for its 20th anniversaryIt has been over eight months now since Blizzard made the low-key announcement that it would be "transitioning away" from the longstanding branding in favor of a more generalized "Blizzard Tech" label. THE APP DOESN'T DOWNLOAD OR UPDATE THE GAME
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